Lupii produces vegan protein bars made from whole lupini beans, offering a complete source of all nine essential amino acids, high fiber, and natural minerals without added sugars or artificial ingredients. The bars provide sustained energy, low glycemic impact, and are packaged in recyclable materials, targeting health‑focused adults, athletes, and environmentally conscious consumers seeking a clean, plant‑based snack.
Funding
$378K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking convenient, high‑protein snacks often face products that rely on isolated protein powders, contain added sugars, or have a large environmental footprint. This makes it difficult to find a nutritious, plant‑based bar that is both sustainable and nutritionally complete.
Solution
Lupii offers vegan protein bars made from whole lupini beans, delivering a complete protein source with all nine essential amino acids. By using the entire bean rather than isolates, the bars retain natural fiber, minerals, and vitamins, providing sustained energy and satiety. Lupini beans have a low glycemic impact and are rich in potassium, making the bars suitable for blood‑sugar management and cardiovascular health. The product is packaged in recyclable cardboard with partially recyclable plastic wrappers, reflecting a commitment to reduced environmental impact. Available in multiple flavor varieties, Lupii bars target health‑conscious consumers who want a clean, plant‑based protein snack without added sugars or artificial ingredients.
Target Audience
Lupii’s primary customers are health‑focused adults in the United States seeking plant‑based, high‑protein snacks, including athletes, vegans, and environmentally conscious consumers.
Features
- Whole‑bean lupini protein delivering ~3× the protein of quinoa and 80% bioavailability compared to egg protein
- High dietary fiber content (≈2× typical bars) supporting gut health and prebiotic effects
- Complete amino acid profile (9 essential amino acids) for a balanced, meat‑like protein source
- Low glycemic load and low fat, aiding blood‑sugar regulation and heart health
- Naturally sweetened with Medjool dates, providing minerals such as potassium, magnesium, and iron
- Vegan, gluten‑free, and free from added sugars, isolates, and artificial flavors
- Sustainable sourcing: lupini beans require less water than other plant proteins; packaging uses recyclable cardboard and #5 plastic wrappers