LOOSH offers portable, single‑serve recovery supplements that combine electrolytes, fast‑acting carbohydrates, and bioavailable amino acids to quickly rehydrate, restore glycogen, and support muscle repair after intense physical or mental exertion. The formulations are vegan‑friendly, free of artificial additives, and packaged for on‑the‑go use, targeting hybrid athletes, entrepreneurs, creators, and other high‑performance professionals.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals who maintain high‑intensity, constantly “on” lifestyles—such as hybrid athletes, founders, creators, and performers—often lack convenient, evidence‑based tools to actively restore physiological balance after strenuous activity. Traditional recovery approaches are passive, time‑consuming, or require specialized settings, leading to suboptimal performance, increased fatigue, and higher injury risk.
Solution
LOOSH is developing a line of portable recovery products that enable active energy management for people who push physical and mental limits. The offerings combine scientifically formulated nutrients (e.g., electrolytes, fast‑acting carbohydrates, and muscle‑support compounds) with user‑friendly delivery formats designed for immediate post‑exertion use. By focusing on rapid rehydration, glycogen replenishment, and cellular repair, the products aim to shorten recovery windows without requiring a dedicated rest period. LOOSH positions these solutions as lifestyle‑compatible aids that integrate seamlessly into daily routines—whether after a workout, a long work session, or a night out—supporting sustained performance and overall well‑being. The brand’s messaging emphasizes recovery as an intentional, active choice rather than passive downtime.
Target Audience
Primary customers are “hybrid” individuals—athletes, entrepreneurs, creators, dancers, and other high‑performance professionals—who regularly engage in intense physical or mental exertion and seek efficient, portable recovery solutions.
Features
- Scientifically balanced electrolyte blend optimized for rapid fluid replacement and ion homeostasis
- Fast‑acting carbohydrate matrix to accelerate glycogen restoration in skeletal muscle
- Bioavailable amino acid complex targeting muscle protein synthesis and repair
- Compact, single‑serve packaging for on‑the‑go consumption without refrigeration
- Formulations free from artificial additives, designed for diverse dietary preferences (e.g., vegan, gluten‑free)
- Transparent ingredient sourcing with third‑party testing for purity and potency
- Optional digital guide (via website or app) outlining timing and dosage recommendations for different activity profiles