Koli offers an AI‑powered platform that automates the full creator marketing workflow through a conversational chat interface. It automatically sources, vets, negotiates with, and activates influencers on Instagram, TikTok, and YouTube, while streaming performance analytics into existing martech systems. Brands can run influencer campaigns at scale using subscription‑based pricing.
Funding
Funding not disclosed
Founders
Product
Problem
Brands that rely on creator and influencer marketing must manually search for creators, evaluate fit, conduct outreach, negotiate rates, and manage content delivery, a process that consumes significant time and resources while fragmenting workflow across multiple tools. The resulting delays and operational overhead limit campaign velocity and dilute return on ad spend.
Solution
Koli delivers an agentic AI platform that orchestrates the entire creator marketing lifecycle through a conversational interface. Natural‑language chat agents automatically parse campaign objectives, retrieve high‑fit creators from Instagram, TikTok, and YouTube, and apply machine‑learning‑based vetting criteria such as audience quality, engagement velocity, and brand safety. The same agents generate outreach messages, negotiate terms, and trigger content activation without human‑level inbox management. Campaign performance data are streamed to a cloud analytics layer that computes ROI, cost‑per‑acquisition, and predictive uplift, enabling growth teams to iterate quickly. The system integrates via RESTful APIs into existing martech stacks, allowing brands to replace manual operations with AI‑driven execution while retaining human oversight for creative approvals. By compressing weeks‑long workflows into days, Koli turns creator collaborations into a repeatable acquisition channel without adding headcount.
Target Audience
The primary customers are B2C growth teams and marketing departments of consumer‑focused brands—such as DTC products, mobile apps, AI services, and e‑commerce retailers—that run influencer campaigns on Instagram, TikTok, or YouTube.
Features
- Conversational AI assistant that launches and manages campaigns via a chat‑based UI, eliminating the need for separate dashboards.
- Automated creator sourcing powered by NLP and graph‑based audience modeling to surface high‑intent influencers across Instagram, TikTok, and YouTube.
- AI‑driven vetting engine that scores creators on engagement rate, audience demographics, brand safety, and historical conversion metrics.
- End‑to‑end outreach automation with dynamic contract generation, rate negotiation, and real‑time acceptance tracking.
- Real‑time content activation pipeline that syncs approved assets to creator channels and captures publishing timestamps.
- Integrated performance analytics dashboard with ROI, CPA, and predictive uplift modeling, exportable via CSV or API.
- Secure, HIPAA‑compatible data handling and role‑based access controls for enterprise compliance.
- Extensible REST/GraphQL API for seamless connection to CRM, DMP, and e‑commerce platforms.