Kalder provides a platform for businesses to monetize their customer rewards programs by turning loyalty currency into a revenue-generating media network. The service integrates card-linking technology and an offer network to facilitate personalized, brand-funded rewards campaigns. This enables clients to unlock first-party spending data and earn commissions from customer transactions across thousands of brand partners.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to effectively monetize their most engaged customers and foster loyalty in a competitive market. Existing loyalty programs often lack compelling incentives and fail to generate direct revenue streams for the brand itself.
Solution
Kalder provides a white-labeled cashback and rewards platform that enables brands to create a proprietary loyalty ecosystem. Customers link their existing credit cards to automatically earn cashback and rewards from partner brand sales, driving repeat engagement. Brands, in turn, generate revenue share from these partner transactions, creating a direct monetization channel. The platform facilitates the seamless onboarding and management of partner brands, allowing businesses to scale their rewards program and acquire new customers cost-effectively through synergistic partnerships.
Target Audience
Kalder targets enterprises, sports teams, and brands seeking to enhance customer loyalty and create new revenue streams through a branded rewards program.
Features
- White-labeled cashback and rewards platform for brand customization.
- Card-linking technology for automatic, frictionless reward accrual on partner purchases.
- Partner network integration to facilitate revenue share from partner sales.
- API-driven solutions for flexible front-end customization and integration.
- Gamified loyalty features including community chats, leaderboards, and badges to enhance user engagement.
- Automated partner onboarding and management tools.
- First-party data collection for customer spending habit analysis.
- White-labeled branded wallet for a unified customer experience.