The startup offers a retail analytics platform that utilizes people counting and path tracking technologies to monitor customer traffic and behavior in stores. By providing real-time occupancy data and insights on peak hours and product engagement, the platform helps retailers optimize store layouts and improve sales opportunities.
Funding
$820K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers lack real-time insights into customer behavior within their stores, making it difficult to optimize store layouts, product placement, and staffing levels for maximum sales. Traditional methods of tracking customer traffic are often inaccurate, labor-intensive, and fail to provide granular data on customer engagement with specific products or store zones.
Solution
The company provides a retail analytics platform that uses people counting and path-tracking technologies to monitor customer traffic and behavior in physical stores. The platform delivers real-time occupancy data, identifies peak traffic hours, and tracks customer movement patterns to reveal high-engagement zones. By analyzing customer interactions with specific product displays, retailers can optimize store layouts, improve product placement, and adjust staffing to capitalize on peak hours and maximize sales opportunities. The platform also features a saturation monitoring system to manage store occupancy in real-time.
Target Audience
The primary customers are retail businesses seeking to optimize store layouts, product placement, and staffing levels based on real-time customer behavior data.
Features
- People counting technology to track the number of potential customers passing by stores and the number entering.
- Staff elimination feature to provide accurate data on unique customer visits by excluding employees and suppliers from traffic counts.
- Peak hour identification to determine the times when stores generate the most traffic and sales opportunities.
- Path tracking to identify the zones within a store that attract the most customer attention.
- Dwell time measurement to assess customer engagement with specific product locations and new product lines.
- Real-time occupancy monitoring to manage store capacity and promote social distancing.