Immersion is a neuroscience software platform that utilizes real-time biometric data from smartwatches to measure users' unconscious emotional connections to experiences and content. Its personalized wellness app, Tuesday, tracks emotional fulfillment and well-being, enabling users to identify and enhance meaningful moments in their daily lives.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods of gauging consumer engagement rely on explicit feedback, which can be biased or inaccurate due to cognitive biases and the limitations of conscious recall. Understanding the true, unconscious emotional impact of experiences and content remains a challenge for businesses seeking to optimize their offerings.
Solution
Immersion Neuroscience offers a value measurement platform that uses real-time biometric data to quantify users' unconscious emotional responses to experiences and content. By analyzing physiological signals captured via wearable sensors, the platform provides objective insights into what consumers truly value, beyond what they self-report. This data-driven approach enables businesses to predict consumer behavior, optimize content, and design more engaging experiences. The platform delivers a "Value Score" and "Safety Score" that can be used to forecast consumer choices with greater accuracy.
Target Audience
The primary target audience includes businesses across various sectors (e.g., media, entertainment, retail) seeking to optimize customer engagement, as well as health and wellness companies interested in measuring and improving emotional well-being.
Features
- Real-time biometric data collection via wearable devices (e.g., smartwatches)
- Analysis of physiological signals to measure unconscious emotional responses
- Generation of "Value Score" and "Safety Score" metrics
- Platform to measure the impact of live experiences, digital content, and products
- API to embed value measurement into existing applications and services
- Tools for measuring and predicting emotional well-being