Humankind is a Conversational Commerce platform that connects brand experts with customers through real-time SMS engagement, enhancing the online shopping experience. By facilitating personalized, one-on-one interactions, the platform significantly increases conversion rates and average order values for eCommerce businesses.
Funding
$4.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HASEFounders
Product
Problem
E-commerce businesses often struggle with low conversion rates as many online shoppers need personalized assistance and reassurance before making a purchase. Traditional self-service online shopping experiences can lead to abandoned carts and lost sales opportunities due to a lack of real-time human interaction.
Solution
Humankind offers a conversational commerce platform that connects online shoppers with brand experts via real-time SMS messaging, creating a personalized shopping experience. By enabling one-on-one conversations, the platform helps customers receive tailored product recommendations, address concerns, and make informed purchasing decisions. This approach aims to replicate the benefits of in-store assistance, leading to increased conversion rates, higher average order values, and improved customer lifetime value for e-commerce businesses. The platform leverages a combination of AI, automation, and human expertise to scale personalized customer engagement.
Target Audience
The primary target audience includes B2C and B2B e-commerce businesses across various industries, such as automotive, home improvement, insurance, and telesales, seeking to enhance the online shopping experience and improve sales performance.
Features
- Real-time, two-way SMS communication between shoppers and brand experts
- Personalized product recommendations delivered through digital catalogs
- Integration with existing e-commerce platforms and marketing tools
- Customizable questionnaires to gather shopper information and preferences
- Marketing automation capabilities to facilitate post-purchase engagement and drive repeat sales
- Zero-party data collection for future segmentation and personalization
- Reporting and analytics dashboard to track key performance indicators (KPIs) such as conversion rate, average order value, and customer satisfaction