Horizon is a SaaS platform that lets product and innovation teams run multivariate landing‑page (painted‑door) tests with real consumers sourced from social media and search. By capturing behavioral purchase‑intent data in real time, it provides quantitative insights on price sensitivity, feature demand, and target‑group suitability, helping companies validate concepts and pricing before launch.
Funding
$1.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
4OAWHPFounders
Product
Problem
Companies developing new products often rely on opinion-based surveys, which suffer from a significant “say‑do” gap: consumers’ stated preferences frequently differ from their actual purchasing behavior. This leads to costly mis‑steps such as wrong feature sets, pricing, or target‑market choices before a product reaches market.
Solution
Horizon provides a SaaS platform that runs multivariate landing‑page (painted‑door) tests to capture real consumer actions and purchase‑intent data pre‑market. Users design variant pages and ads, field them to audiences sourced from social networks or search, and collect behavioral metrics in real time via a unified dashboard. The platform then delivers quantitative insights on price sensitivity, feature demand, value‑proposition resonance, brand impact, and target‑group suitability, enabling product, innovation, and marketing teams to make data‑driven decisions without building physical prototypes.
Target Audience
Horizon is aimed at innovation, product management, and consumer‑insight teams within consumer‑goods companies, FMCG brands, cosmetics, home‑appliance manufacturers, and insurers that need to validate product concepts, pricing, and positioning before launch.
Features
- Drag‑and‑drop editor for creating multiple landing‑page and ad variants for price, feature, brand, or value‑proposition tests
- Automated audience recruitment from social media and search platforms to reach real consumers at scale
- Real‑time behavioral tracking (clicks, conversions, purchase intent) with built‑in eye‑tracking‑free metrics
- Centralized dashboard that aggregates test results, calculates purchase‑intent scores, and visualizes price‑elasticity curves
- AI‑enhanced analytics that identify high‑impact features, optimal pricing, and most profitable target segments
- Exportable reports and API integration for downstream product management or BI tools