Glow
Glow is an AI workflow automation platform that helps businesses scale operations without sacrificing reliability or control. It combines structured, programmatic workflows with human-in-the-loop approval checkpoints to reduce hallucinations and ensure predictable outcomes. The platform connects to over 3,200 apps and is designed for non-technical teams to build automations without engineering support.
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Founders
Product
Problem
Businesses adopting AI automation often face unreliable outputs, lack of oversight, and opaque decision-making, making it risky to scale critical processes. Autonomous agents can hallucinate or act unpredictably, and many automation tools require engineering resources to implement and maintain, creating bottlenecks and eroding trust in AI-driven workflows.
Solution
Glow provides an AI workflow automation platform that prioritizes reliability, transparency, and ease of use. Instead of relying on autonomous agents, Glow runs AI inside structured workflow steps orchestrated by programmatic logic, reducing hallucinations and ensuring predictable, repeatable processes. The platform includes human-in-the-loop guardrails, allowing teams to add approval checkpoints to review, refine, and approve AI outputs before they proceed. Every AI action is visible and logged within workflow steps, providing full auditability and eliminating the "black box" problem. Glow is designed for non-technical teams, offering drag-and-drop or text-to-workflow building, and connects to over 3,200 apps without requiring API keys or Git expertise.
Target Audience
Primary customers are operational teams, managed service providers (MSPs), enterprises, consultants, and developers who need to automate workflows with AI while maintaining control, auditability, and reliability without heavy engineering involvement.
Features
- Structured workflows with AI contained in programmatic steps, reducing hallucinations and ensuring predictable outcomes
- Human-in-the-loop approval checkpoints for reviewing and refining AI-generated drafts before finalization
- Micro-agent architecture that keeps every AI action visible and auditable within workflow steps
- SOC 2 Type II attested and GDPR compliant, with security-first engineering built into the architecture
- Drag-and-drop or text-to-workflow builder for non-technical users, with no engineering dependency
- 3,233 pre-built connections to popular tools including Slack, HubSpot, Salesforce, Airtable, Notion, and OpenAI
- Plug-and-play templates, forms, and conversational interfaces for easy deployment across teams