The startup offers a wholesale commerce platform that provides real-time visibility into product availability, pricing, and inventory for brands, wholesalers, and distributors. This technology enhances the sales process by integrating supply chain data, enabling clients to foster stronger customer relationships and
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Manufacturers, distributors, and wholesalers often struggle with inefficient sales processes due to fragmented systems and a lack of real-time visibility into product availability, pricing, and inventory. Traditional methods like excel forms, PDFs, and D2C platforms lead to manual errors, delayed order fulfillment, and weakened customer relationships.
Solution
Foundation offers a B2B commerce platform designed to streamline and optimize wholesale operations. The platform provides a centralized hub with real-time visibility into product data, pricing, inventory, and order information, empowering sales teams to simplify complex B2B processes. By integrating seamlessly with existing ERP, OMS, and WMS solutions, Foundation enables businesses to create personalized eCommerce experiences, automate tasks, and improve customer engagement.
Target Audience
The primary target audience includes manufacturers, distributors, and wholesalers looking to modernize their B2B sales processes, improve operational efficiency, and enhance customer relationships.
Features
- B2B eCommerce platform tailored for manufacturers, distributors, and wholesalers
- Order Management System (OMS) for real-time tracking and automation of complex orders
- CRM to centralize customer data and empower sales teams with real-time insights
- B2B Portal enabling customers to self-serve, manage orders, and access personalized catalogs
- Product Information Management (PIM) to manage complex product data, custom catalogs, and enforce MoQ/MoV rules
- Pricing & Discounts Engine to customize pricing, apply discounts, and manage bundles with dynamic rules
- Vendor Portal to streamline supplier collaboration with real-time product data and pricing updates
- Sales Rep App to empower sales reps with real-time data, quotes, and order tracking
- Seamless integration with ERP systems like SAP, Epicor, and Infor for real-time data synchronization
- Global scalability with 99.999% uptime, supporting multi-location deployments and corporate account hierarchies
- Enterprise-grade security with penetration testing and compliance with industry standards