Getfondue offers CashBack, a post‑purchase incentive platform that lets shoppers choose store credit or a prepaid award card after checkout. By rewarding only completed purchases and providing built‑in A/B testing, it helps e‑commerce brands boost conversions and list growth while protecting profit margins.
Funding
$10.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
9OHVFounders
Product
Problem
Online merchants often rely on coupon codes to drive sales, which can lead to margin erosion, coupon fatigue, and ineffective list growth when incentives are not strategically managed.
Solution
CashBack is a post‑purchase incentive platform that lets customers choose between store credit or a prepaid award card after they place an order. By rewarding shoppers only when a purchase is completed, the solution delivers high‑value incentives without the per‑use profit loss typical of traditional coupons. Built‑in A/B testing lets merchants evaluate the impact of different reward offers before scaling, ensuring that incentive spend directly contributes to conversion goals. The service integrates with existing email and SMS tools via simple UTM parameters, allowing rapid deployment across campaigns, pop‑ups, ads, and influencer links.
Target Audience
CashBack targets e‑commerce brands and digital marketers who need to increase conversion rates and list growth while maintaining profit margins.
Features
- Post‑purchase reward choice (store credit or prepaid card) to boost conversion while preserving margin
- Real‑time A/B testing framework to measure incentive effectiveness before full rollout
- Seamless integration with email and SMS platforms using UTM‑based activation
- Instant deployment on any link, popup, ad, or influencer campaign without code changes
- Analytics dashboard that tracks redemption rates, margin impact, and list growth metrics