Duck aggregates real-time point-of-sale (POS) data from retailers and distributors across Africa into a harmonized view for consumer brands. This platform enables brands to monitor SKU-level sales, receive instant inventory alerts, and understand customer buying behavior. The core value is preventing stockouts and reducing excess inventory by providing actionable, timely retail insights.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) brands in Africa often struggle with outdated and incomplete retail data, hindering their ability to optimize inventory, manage shelf presence, and respond to market changes effectively. Traditional reporting methods provide delayed insights, leaving brands without a real-time view of product availability and competitor activity at the store level.
Solution
Duck provides real-time market data for consumer brands in Africa, delivering actionable insights on product availability, shelf presence, and competitor activity through a cloud-based analytics platform. By offering a harmonized view of retailer and distributor data, Duck enables brands to optimize inventory management, enhance product visibility, and respond swiftly to market dynamics. The platform allows sales teams to identify opportunities for expanding shelf space and driving sales velocity, while also tracking inventory and expiry dates to minimize waste.
Target Audience
The primary target audience includes consumer packaged goods (CPG) brands operating in the African retail market.
Features
- Real-time data collection from retail stores and distribution centers across Africa
- Cloud-based analytics platform providing a harmonized view of retailer and distributor data
- Actionable insights on product availability, shelf presence, and competitor activity
- Inventory tracking and expiry date monitoring to reduce waste
- Integration with BI tools, Excel, ERP systems, and Salesforce