Doobi
Doobi provides a white-label laundry and dry cleaning management platform for Gulf-based businesses, covering customer ordering, POS, driver routing, garment tracking, and admin controls. The platform is fully bilingual in Arabic and English with right-to-left layout, and includes integrated payments via Tap, Apple Pay, and Benefit. It was built from four years of operating a laundry service, so every feature is designed around real operational workflows.
- Enterprise Software
- Software Only
Funding
Founders
Product
Problem
Laundry and dry cleaning businesses in the Gulf often rely on disconnected tools or generic retail software that does not match their daily operations, forcing staff to re-enter data across the counter, the plant, and delivery routes. Existing solutions also fail to support local garments, bilingual Arabic and English workflows, or region-specific payment methods, slowing service and creating errors.
Solution
Doobi provides a complete, white-label platform that runs an entire laundry operation from one system, covering the customer app, POS till, driver app, laundry management, and admin control panel. Orders are booked once and carried through intake, processing, delivery, and settlement without re-typing, while the customer app is branded under the laundry's own name and offers booking, preferences, live order status, and payments. The platform is fully configurable, letting operators change their catalogue, prices, delivery windows, workflow stages, and staff permissions from the dashboard without code changes. It is built natively for Gulf operations, with Arabic and English support, full right-to-left layout, and integration with local payment rails like Benefit, Apple Pay, and Tap.
Target Audience
Primary customers are laundry and dry cleaning businesses in the Gulf region, from single-branch operations to multi-branch chains, that need a tailored, bilingual platform to manage counter sales, delivery, and customer engagement.
Features
- White-label customer app on iOS and Android with the laundry's own branding, logo, and store listing
- POS till designed for laundry-specific workflows, including per-item or per-bag pricing, mixed orders, and cash or card settlement
- Driver app with route planning, pickup and delivery stops, and live order status updates
- Garment tracking with tags, stages, and photos, plus complaint handling with photo attachments
- Admin control panel for configuring services, prices, delivery zones, turnaround times, staff roles, and branch permissions
- Bilingual Arabic and English interface with full right-to-left layout throughout
- Integrated payments via Tap, Apple Pay, Benefit, and cash on delivery, with 3-D Secure on card transactions
- Zoho Books sync for contacts, sales orders, invoices, credit notes, and payments without manual re-keying