Dabbl is a mobile application that allows users to earn points by engaging with brand content through quick videos and polls, converting their downtime into e-gift cards for their favorite retailers. This platform addresses the issue of intrusive advertising by enabling users to choose when and how they interact with brands, ensuring their anonymity while providing valuable feedback.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are often bombarded with intrusive advertising that interrupts their online experience and tracks their activity without consent. Traditional advertising methods treat users as targets rather than partners, leading to a negative perception of brands and a desire for more control over ad interactions.
Solution
Downtime Dollars is a mobile application that empowers users to earn rewards by engaging with brand content on their own terms. Users choose when and how they interact with brands through short videos, polls, quizzes, and other interactive content. By providing valuable feedback and attention, users accumulate points that can be redeemed for e-gift cards from a variety of retailers. The platform ensures user anonymity while providing brands with valuable insights, creating a mutually beneficial ecosystem.
Target Audience
The primary target audience is consumers who are looking for ways to earn rewards during their downtime and prefer to engage with brands in a non-intrusive, opt-in manner.
Features
- Mobile application available on iOS and Android platforms
- Users earn points by completing short surveys, watching videos, playing games, and engaging with brand offers
- Points are redeemable for e-gift cards from various retailers
- "Downtime Dollars Streak" feature awards bonus points for daily engagement
- Personalized content feed based on user preferences
- Anonymous data sharing ensures user privacy
- Referral program allows users to earn additional points by inviting friends