Cyder provides an end-to-end loyalty platform specifically designed for credit unions to manage rewards programs. The platform enables seamless issuance, redemption, and integration of white-labelled rewards within everyday banking activities. This service helps credit unions increase member engagement, reduce churn, and differentiate their offerings from traditional banks.
Funding
$970K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Credit unions often struggle to offer competitive, personalized loyalty programs due to limited resources and difficulty in accessing real-time, actionable customer data. Traditional methods of data collection, such as surveys, are often inaccurate and fail to capture the nuances of individual customer behavior and preferences. This lack of insight hinders their ability to create targeted offers and reward members effectively.
Solution
Cyder provides a white-labeled, end-to-end loyalty platform designed specifically for credit unions, enabling them to seamlessly issue, redeem, and integrate rewards into everyday banking experiences. The platform connects to existing data streams to create events for issuing points, allowing credit unions to reward members for a variety of actions, such as opening an account, shopping locally, meeting savings goals, or using their credit card. Cyder also facilitates the onboarding of local merchants, enabling credit unions to reward members for supporting small businesses within their community. The platform includes a dashboard that provides an overview of loyalty offers, behaviors, and rewards, as well as tools for creating new offers, managing loyalty members, and connecting to various channels, including credit cards, apps, and desktop channels.
Target Audience
Cyder primarily targets credit unions and community banks seeking to enhance member loyalty, drive engagement, and gain actionable insights into customer behavior.
Features
- White-labeled loyalty and rewards platform customizable for credit unions
- Integration with existing banking data streams to trigger reward issuance based on member actions
- Local merchant onboarding tools to facilitate partnerships and reward local shopping
- Comprehensive dashboard for managing loyalty offers, member data, and program performance
- Multi-channel integration to connect rewards program with credit cards, mobile apps, and online banking portals
- Real-time customer intent capture through a browser extension, enabling personalized marketing automation
- Consent-driven data collection, ensuring compliance with privacy regulations
- AI-powered intent models to identify customer interests and behaviors