The startup has developed a news review platform that aggregates evaluations from verified journalists and the public to generate credibility scores for online articles. This system provides advertisers with a reliable database of news ratings, enabling them to enhance brand safety and optimize return on investment by targeting trusted news sources.
Funding
$850K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In the current digital media landscape, it is difficult for readers, advertisers, and content platforms to identify credible news sources and distinguish them from misinformation. This lack of transparency undermines trust in media and makes it challenging for brands to ensure brand safety in advertising.
Solution
Credder is a news review platform that addresses the credibility problem by aggregating evaluations from both verified journalists (Critic Score) and the general public (Public Score) to generate credibility scores for online articles, authors, and news outlets. These scores, ranging from 0-100%, provide a transparent and crowdsourced assessment of news credibility. Credder offers solutions for news readers to find trustworthy information, for advertisers to target credible sources and enhance brand safety, and for publishers to signal their credibility to advertising partners and readers. The platform empowers readers to hold media accountable and rewards high-quality journalism with greater traffic and advertising revenue.
Target Audience
Credder's primary users include news readers seeking credible information, brand advertisers and ad agencies aiming to enhance brand safety, content platforms looking to improve content ranking, and publishers seeking to demonstrate and improve their credibility.
Features
- Aggregates credibility reviews from both verified journalists and the general public.
- Generates credibility scores from 0-100% for articles, authors, and news outlets.
- Offers a public platform for readers to rate articles and hold media accountable.
- Provides an API for content platforms to integrate credibility scores into their content ranking algorithms.
- Enables brand advertisers and ad agencies to target trusted news sources and enhance brand safety.
- Offers embeddable review buttons for publishers to add to their site content.
- Provides insights into audience trust at the article and staff writer level.
- Scores 1.5B URLs per day, covering 94% of online news engagement.