Cohort offers a no‑code Smart Loyalty platform that lets marketing teams build and launch interactive loyalty campaigns—such as social challenges, user‑generated content, and mystery boxes—without IT involvement. The system integrates with existing CRM, CDP and loyalty tools and provides over 50 ready connectors to social, fitness and data apps, automatically generating branded customer interfaces and enriching first‑party data for dynamic segmentation and higher purchase frequency.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
9OFounders
Product
Problem
Brands struggle to keep loyalty program members engaged beyond simple discount offers, leading to low activation rates and limited insight into customer behavior. Traditional loyalty systems often require IT resources to create campaigns and lack integration with social and fitness platforms where customers spend time.
Solution
Cohort provides a Smart Loyalty platform that enables marketing and CRM teams to design and launch interactive loyalty experiences—such as social challenges, user‑generated content campaigns, and mystery boxes—without involving IT. A no‑code Experience Builder connects to existing CRM, CDP, and loyalty engines and synchronizes data with over 50 third‑party apps like Instagram, TikTok, Strava, and Spotify. The platform automatically generates personalized client‑facing interfaces and enriches first‑party data, allowing brands to create dynamic segments and deliver tailored rewards that boost purchase frequency and average basket size.
Target Audience
Primary customers are marketing and CRM teams at mid‑size to large consumer brands in fashion, retail, and lifestyle sectors seeking to enhance loyalty engagement without additional IT overhead.
Features
- No‑code Experience Builder for creating social challenges, UGC contests, mystery boxes, and other interactive campaigns
- Over 50 pre‑built integrations with social, video, fitness, and music apps (e.g., Instagram, TikTok, Strava, Spotify) for native engagement
- Seamless data sync with existing CRM, CDP, and loyalty systems via connectors, preserving current tech stack
- Automatic generation of branded client interfaces delivered via email, push notifications, web, or in‑app embeds
- Dynamic customer segmentation based on enriched behavioral and social data to personalize loyalty offers
- Real‑time analytics showing impact on active program members and purchase frequency