Citable
Citable is an agentic commerce platform that helps consumer brands win AI-assisted shoppers by reconstructing buyer intent, identifying where AI answers recommend competitors, and running content and ChatGPT Ads campaigns to capture those recommendations. The platform measures success through the brand's own orders, with case studies showing ChatGPT-attributed revenue growth of over 7x for clients like Misshow.
- AI Agents
- Artificial Intelligence
- Marketing Technology
- Commerce & Shopping
- Software Only
- Data & Analytics
- Advertising Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
AI search engines increasingly determine which brands get discovered and purchased, yet most companies lack visibility into how these systems make decisions. Legacy brands dominate AI answers by default due to decades of training data, while newer or specialized competitors are systematically skipped regardless of product quality. Brands cannot effectively optimize for AI discovery without understanding the specific signals these engines use.
Solution
Citable provides an agentic commerce platform that interprets how AI-assisted shoppers decide, acts autonomously to win sales, and proves results in orders. The platform builds precise buyer models from real evidence—including social listening, clinical journals, sales call notes, and competitor AI search queries—rather than keyword guesses. Citable's action engine uses AI agents that monitor conversations, score topics against a question bank, draft content in the brand's voice, and iterate against E-E-A-T quality criteria before publishing. The platform also scans websites against 20+ AI crawler standards and tracks citation rate, mention rate, average rank, and sentiment across AI engines to measure impact. The platform plans ChatGPT Ads campaigns around buying questions rather than keywords, and measures results through the brand's own orders.
Target Audience
Primary customers are consumer brands and B2B companies whose customers research before they buy, particularly those competing against established incumbents in categories where AI assistants default to legacy providers. The platform serves marketing teams at companies like Thyra Health, a specialty EHR provider, and Misshow, a Shopify formalwear brand.
Features
- AI agent workflow that listens to customer conversations across Reddit, YouTube, and industry journals, scores topics against a GEO question bank, and auto-drafts content with founder approval via Telegram
- Site readiness scanner that checks robots.txt, sitemap, MCP, A2A, render-ratio, and 17 additional AI crawler standards
- Four-signal measurement framework tracking Citation Rate, Mention Rate, Average Rank, and Sentiment across AI search engines
- MCP-based integration that feeds live GEO priorities, brand context, and content performance data into drafting agents
- E-E-A-T scoring loop that grades every draft against Google's quality framework and iterates until scores cross 85
- Buyer model that compounds over time, feeding every citation and competitor move back into sharper recommendations
- ChatGPT Ads campaign planning built around tracked buying questions, with proposed ad groups, context hints, and test budgets