Census is a Data Activation and Reverse ETL platform that enables businesses to define and sync trusted data from their data warehouse to over 150 operational tools without the need for code or CSVs. This solution eliminates data silos, allowing marketing and data teams to collaborate effectively by providing real-time access to actionable insights and standardized datasets.
Funding
$80.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TGFounders
Product
Problem
Data silos prevent marketing and data teams from effectively collaborating, hindering real-time access to actionable insights. Businesses struggle to sync trusted data from their data warehouse to operational tools, often relying on manual processes like code or CSVs. This lack of integration slows down data activation and limits the ability to leverage data for business decisions.
Solution
Census is a Data Activation platform that enables businesses to define and synchronize trusted data from their data warehouse to over 150 operational tools without code. The platform eliminates data silos by providing a collaborative workspace for business and data teams to build actionable data. It offers Reverse ETL connectors capable of real-time speed, allowing users to sync fresh, modeled data to various business tools. By integrating with existing data sources, Census ensures every team has the data they need at their fingertips, fostering better data-driven decision-making across the organization.
Target Audience
The primary users are data teams seeking to streamline data pipelines and marketing teams aiming to build audiences and automate workflows on top of their cloud data warehouse. The platform also caters to product and engineering teams looking to embed data integrations into their product or service.
Features
- Reverse ETL connectors for real-time data synchronization
- Native integrations with Git, dbt, Looker, and Sigma
- Built-in observability and access controls
- Visual segment builder for creating complex marketing audiences
- User-friendly sync setup for every business tool
- No-code omnichannel campaigns and dynamic exclusion lists
- Secure authorization flow with end-to-end encryption
- Prebuilt pipelines to ingest customer data or export data to customer tools