Aware is a mobile application that uses AI to process user voice check-ins and emotional input from motherhood journeys. It translates these feelings into personalized music and actionable support "quests" for the user's social network. The platform also facilitates connections to tailored support communities for shared experiences in pregnancy, parenting, and fertility.
Funding
Funding not disclosed
Founders
Product
Problem
Pregnant women often struggle to find relevant support and advice tailored to their specific needs and experiences during pregnancy. Existing online communities may be too broad, making it difficult to connect with individuals who share similar backgrounds, interests, or stages of pregnancy. This can lead to feelings of isolation and difficulty accessing appropriate maternal health resources.
Solution
Aware.ai provides a mobile application that connects pregnant women with personalized virtual support communities and resources. The app uses AI to match users with other mothers who share similar backgrounds, motherhood goals, and pregnancy experiences. Users can join diverse communities, engage in discussions, share stories, and make one-on-one connections. Aware.ai also offers a "Mama's Village" feature, allowing users to invite partners, family, and friends to provide support through AI-generated "Quests," which translate the user's needs into actionable tasks for their support network.
Target Audience
The primary target audience is pregnant women seeking personalized support, advice, and connections with other mothers who share similar experiences, as well as their partners, family, and friends who want to provide support.
Features
- AI-powered matching algorithm for personalized community recommendations
- Access to over 100 diverse mom communities for various stages of pregnancy and motherhood
- Direct messaging for one-on-one conversations and deeper connections
- "Mama's Village" feature for coordinating support from family and friends using AI-generated "Quests"
- Daily deals on mom-and-baby products, wellness gear, and parenting essentials
- Referral program that rewards users for inviting other moms to the platform