The startup offers a digital assets platform that enables collective ownership and collaboration among users, allowing them to purchase and manage digital assets as a group. This platform addresses the challenge of individual financial limitations by facilitating shared investments, empowering communities to acquire resources they could not afford alone.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Customers often purchase high-value items or experiences in groups, but the payment process is fragmented, requiring offline coordination and manual reconciliation. This leads to increased acquisition costs, reduced conversion rates, and a lack of data on all participants involved in the purchase.
Solution
Leeway provides a split payment solution that enables customers to invite friends to a platform for joint payments directly within the existing checkout flow. By embedding Leeway, businesses allow customers to easily split costs across multiple travelers or payment methods, eliminating the need for offline coordination. The platform supports various payment methods, including credit cards, debit cards, and digital wallets, and ensures secure transactions through top payment processors and GDPR compliance. This increases conversion rates, lowers customer acquisition costs, and provides vendors with accurate insights into group behaviors and patterns.
Target Audience
Leeway targets businesses in the travel, events, and retail sectors that sell high-value items or experiences to customers who often purchase in groups.
Features
- "Pay with Antic" button integrated into existing checkout flows
- Split payment engine that calculates percentages and identifies funding requirements
- Unique payment links for customers to share with their group
- Timer to create urgency and drive customers to complete payments
- Vendor dashboard providing insights into group behaviors and patterns
- Support for multiple payment methods, including Apple Pay, Google Pay, credit cards, and debit cards
- Secure payments processing with GDPR compliance