Amplify is a digital life insurance platform that merges traditional death‑benefit protection with a cash‑value component for tax‑deferred wealth accumulation. The fully online application streamlines underwriting, offering fast approvals and tools to estimate coverage and cash‑value growth, while allowing flexible access to funds for major life events.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OAFounders
Product
Problem
Many families lack affordable financial products that simultaneously provide life insurance protection and tax‑efficient wealth accumulation, often facing complex application processes and limited access to cash‑value growth.
Solution
Amplify offers a digital life insurance platform that combines traditional death‑benefit protection with a cash‑value component designed for tax‑advantaged growth. The product allows policyholders to build wealth over time while maintaining the ability to withdraw or borrow against the cash value for major life events. A fully online application streamlines underwriting, delivering fast approvals and reducing the need for in‑person meetings. Policyholders can estimate coverage needs and projected cash value through interactive tools, helping them align protection with long‑term financial goals.
Target Audience
Primary customers are individuals and families seeking affordable life insurance that also serves as a long‑term, tax‑efficient savings vehicle.
Features
- Integrated life insurance and cash‑value accumulation in a single policy
- Tax‑deferred growth of cash value with flexible access for milestones such as education, home purchase, or retirement
- Fully digital application and underwriting process with approvals in minutes
- Online calculators for coverage amounts and cash‑value projections
- Flexible premium payment options and the ability to adjust coverage over time