AllPlay
AllPlay is a pickup football app that connects players with open games on public pitches through an interactive map, allowing users to join or create matches in about a minute. The platform includes a player ranking system, a trust layer showing attendance reliability, and check-in functionality to keep games from falling apart at kickoff. Available on iOS and the web in English and Swedish, the app is free to join community games.
- Sports Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Outside of organized club football, finding a pickup game is surprisingly difficult. Players often rely on group chats, personal networks, and friends who book pitches, making it hard for newcomers, people who just moved, or those without a football network to find games. Public pitches frequently stand empty while informal players struggle to connect with each other.
Solution
AllPlay is a pickup football app that connects players with open games on public pitches. Users can view a map of nearby pitches, see games already planned, and join matches that fit their schedule and skill level, or create their own game in about a minute. The app includes a ranking system so players end up with others at similar levels, and a trust layer shows who actually turns up so games don't fall apart at kickoff. Every game is coordinated through the app, with users checking in when it's time to play. AllPlay tracks playing history and match details in one place, making spontaneous football accessible without club membership or existing social connections.
Target Audience
Primary users are casual and semi-competitive football players who want to play without club membership—including newcomers to a city, former club players, and anyone lacking an existing football network. The app also serves partner organizations like clubs, schools, and municipalities through its Verified Organiser program.
Features
- Interactive map showing public pitches and open games, powered by Stockholm open data and OpenStreetMap
- Match discovery filters by time, skill level, and pitch location
- One-minute game creation flow for casual kickabouts or team-vs-team matches
- Player ranking system to match participants at similar skill levels
- Trust layer and check-in functionality that shows attendance reliability and prevents games from collapsing at kickoff
- User accounts, profiles, friend requests, teams, match results, MVP votes, player ratings, and highlight media uploads
- Verified Organiser status for partner organizations such as clubs, schools, and municipalities
- Available on iOS through the App Store and on the web, including Android browsers, in English and Swedish