Admiral provides a Visitor Relationship Management (VRM) platform that enables publishers to recover lost revenue from adblockers, manage subscriptions, and ensure compliance with privacy regulations through a single tag installation. By enhancing visitor engagement and communication, Admiral helps increase average revenue per user (ARPU) and diversify income streams for digital publishers.
Funding
$21.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HGFounders
Product
Problem
Digital publishers face challenges in maximizing revenue due to adblockers, maintaining user privacy in compliance with regulations like GDPR and CCPA, and effectively managing subscriptions and user engagement across various platforms. Fragmented solutions require multiple integrations, leading to increased complexity and inconsistent user experiences.
Solution
Admiral offers a Visitor Relationship Management (VRM) platform that consolidates adblock recovery, subscription management, privacy consent management, and audience engagement tools into a single solution. By installing a single tag, publishers can recover lost ad revenue, manage paywalls and subscriptions, ensure compliance with privacy regulations, grow email lists, and expand their social media presence. The platform enables publishers to build stronger relationships with their visitors, diversify revenue streams, and optimize the user experience across all touchpoints.
Target Audience
Admiral's primary customers are digital publishers seeking to maximize revenue, manage user relationships, and ensure compliance with privacy regulations.
Features
- Adblock recovery module with detection, DMCA copyright access control, and revenue recovery capabilities
- Paywall and digital subscription management tools with GPT AI integration for visitor offers
- Consent Management Platform (CMP) for GDPR and CCPA compliance, including IP geolocation detection and configurable CTAs
- Registration wall module for email acquisition and first-party data collection
- Social subscription tools to grow followers across multiple social media platforms
- Ad re-insertion capabilities for optimal adblock revenue recovery
- Adblock analytics dashboard with revenue recovered, block rates, and more