Gerana Initiative
The Gerana Initiative is a collective impact initiative that helps companies address nature and climate risks by building landscape-literate collaborations. It enables businesses to meet science-based targets, comply with regulations like the EUDR, and align with frameworks such as TNFD and SBTN. The initiative emphasizes a place-based, multi-stakeholder approach to regenerate natural capital and secure supply chain stability.
- Clean Technology
- Regulatory & Compliance Technology
- Software Only
Funding
Founders
Product
Problem
Extractive business practices threaten long-term viability by degrading the natural capital that supply chains depend on. Isolated, single-issue sustainability efforts often fall short because they are inefficient and can worsen interconnected challenges like climate change, nature loss, and social inequality. Companies struggle to address these complex, place-based problems without a coordinated, multi-stakeholder approach.
Solution
The Gerana Initiative is a collective impact initiative that builds capable, landscape-literate collaborations to scale regenerative business action. It brings together companies, local governments, farmers, investors, and community groups to manage land and resources through a place-based lens, addressing the varying needs and power dynamics of all stakeholders. The initiative helps businesses secure ongoing supply stability, strengthen risk management, and generate economic success that also creates positive social and environmental impact. By pooling resources and reducing duplication, companies achieve greater impact at a lower cost while meeting compliance requirements such as the EU Deforestation Regulation (EUDR) and aligning with disclosure frameworks like TNFD and SBTN. The Gerana Initiative supports the transition to a regenerative economy by helping businesses reduce harm, boost biodiversity, and promote sustainable resource management, ultimately building resilience in both supply networks and communities.
Target Audience
Primary customers are companies with supply chains dependent on natural resources, particularly in the apparel, textile, and agricultural sectors, seeking to address nature and climate risks through collaborative landscape regeneration.
Features
- Landscape approach methodology that integrates natural, cultural, and human-made boundaries to address complex, interconnected challenges
- Multi-stakeholder collaboration framework bringing together businesses, local governments, farmers, investors, and community groups
- Support for compliance with EUDR and alignment with TNFD, SBTN, and other science-based target frameworks
- Collective impact model that pools resources, reduces duplication, and shares costs across participating organizations
- Tools and resources including a Landscape Action Survey and dialogue gatherings to facilitate engagement and data collection
- Focus on long-term, adaptive responses to land management and climate adaptation, strengthening due diligence and public trust