Geomotive is an online platform that combines a Content Management System (CMS), Location Intelligence Platform, and Demand-Side Platform (DSP) to optimize digital-out-of-home advertising. The solution enables businesses to effectively manage content, target specific audiences, and measure campaign performance using standard metrics like GRP and OTS.
Funding
Funding not disclosed
Founders
Product
Problem
Digital-out-of-home (DOOH) advertising faces challenges in efficiently managing content across various screens, accurately targeting specific audiences, and effectively measuring campaign performance. Existing solutions often lack seamless integration between content management, location-based intelligence, and demand-side platforms.
Solution
Geomotive offers a unified platform that combines a Content Management System (CMS), a Location Intelligence Platform, and a Demand-Side Platform (DSP) to streamline DOOH advertising. The platform enables businesses to remotely control screens, design and manage content, and execute targeted advertising campaigns. By integrating these functionalities, Geomotive simplifies the process of reaching the right audience with the right message, while also providing tools to measure campaign effectiveness using standard metrics. The platform's integrated analytics and reporting provide insights into campaign performance, allowing advertisers to optimize their strategies and maximize their advertising impact.
Target Audience
The primary target audience includes businesses and advertisers looking to optimize their digital-out-of-home advertising campaigns, as well as advertising surface operators.
Features
- Remote screen control from a centralized operator workspace.
- Intuitive CMS for designing and managing digital signage content.
- Supply-Side Platform (SSP) facilitating transactions at guaranteed prices and volumes, auction transactions, and flexible price adjustments.
- Demand-Side Platform (DSP) optimizing inventory purchases based on advertiser goals and selecting relevant offers.
- Camera-based monitoring synchronized with playlists for automatic fixation of promotional material showings.
- Media audience research and reporting on standard GRP, OTS, and Reach metrics.
- API for integrating external DSPs.