Genylabs utilizes artificial intelligence and neuro-linguistic programming to analyze consumer sentiment and trends from various digital sources, including social media and news platforms. This enables brands to gain actionable insights, enhance their online reputation, and improve marketing strategies while reducing market research costs.
Funding
$700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to understand consumer sentiment and emerging trends across diverse digital channels, leading to missed opportunities and ineffective marketing strategies. Traditional market research methods are often costly, time-consuming, and provide insights that are not always up-to-date.
Solution
Genylabs' Auris platform provides AI-powered social listening, media monitoring, and consumer insights to empower marketing decisions. The platform aggregates data from social media, review boards, news streams, and other digital sources, then applies natural language processing and machine learning to extract actionable insights. Auris helps brands understand their online reputation, identify key influencers, monitor media coverage, and track competitor activity. By providing real-time analysis of consumer conversations and sentiment, Auris enables brands to respond faster to market changes, improve operational efficiency, and drive innovation.
Target Audience
The primary target audience includes marketing teams, brand managers, and market research professionals across various industries, including FMCG, insurance, and hospitality.
Features
- Social listening across major platforms like Facebook, X, Instagram, and YouTube
- Media monitoring of news, blogs, and review boards
- AI-powered sentiment analysis and trend identification
- Influencer identification and engagement tools
- Real-time alerts for emerging stories and brand mentions
- Customizable dashboards for tracking key performance indicators
- Integration with proprietary data sources