Genvid provides a platform that adds real‑time interactive layers—such as choices, polls, and mini‑games—to live video streams, enabling audience inputs to instantly influence the broadcast. The solution includes a sub‑second decision engine, browser‑based SDK and APIs for seamless integration with existing OTT/CDN workflows, and analytics and monetization tools for creators and advertisers.
Funding
$113M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AMVEFounders
Product
Problem
Traditional streaming video offers passive consumption, preventing viewers from influencing story outcomes or interacting with live content. This limits engagement for creators seeking to deepen audience participation and monetize interactive experiences.
Solution
Genvid delivers a Massively Interactive Live Events (MILE) platform that fuses real-time video streaming with video‑game mechanics. The system streams a live video feed while simultaneously presenting viewers with decision points, polls, and gameplay elements that are processed by a low‑latency decision engine. Audience inputs are aggregated in real time and fed back into the broadcast, dynamically altering narrative branches, character actions, or world states. An SDK and API let IP owners, broadcasters, and game studios embed the interactive layer into existing streaming pipelines without rebuilding their infrastructure. The platform also captures interaction metrics and provides dashboards for creators to analyze engagement and monetize participation through sponsorships, micro‑transactions, or premium access.
Target Audience
The primary customers are media companies, broadcasters, and IP owners (e.g., film studios, game publishers, comic franchises) that want to launch interactive live events, as well as streaming platforms and advertisers seeking higher viewer engagement.
Features
- Real‑time decision engine that synchronizes millions of concurrent viewer inputs with live video streams at sub‑second latency
- Browser‑based SDK and RESTful APIs for seamless integration with existing OTT, CDN, or game engine workflows
- Adaptive UI components (choice prompts, polls, mini‑games) that can be customized per title and support multilingual localization
- Scalable cloud backend with auto‑scaling compute and edge caching to handle peak concurrent viewership
- Analytics dashboard offering per‑user engagement metrics, conversion funnels, and A/B testing of interactive elements
- Built‑in monetization hooks for micro‑purchases, token‑gated content, and sponsor‑driven reward systems
- DRM‑compatible streaming support (HLS, DASH) and compliance with GDPR and CCPA for data privacy
- Cross‑platform compatibility across desktop browsers, mobile web, and connected TV browsers