Gentic provides a data layer, AI agents, and connectors that unify catalog, customer, and content data for AI-native commerce brands, enabling each agent to read, write, and act on the information while keeping users in control. Its pay‑per‑use agents automate workflows such as creator seeding, TikTok video scoring, and ad‑creative ranking, scaling autonomously to handle tasks like matching creators to brand DNA and processing tens of thousands of videos each month. Trusted by leading DTC brands, Gentic streamlines commerce operations through AI‑driven automation.
Funding
Funding not disclosed
Founders
Product
Problem
Direct‑to‑consumer brands struggle to manage large volumes of catalog, customer, and content data while coordinating complex marketing workflows such as influencer seeding, video scoring, and ad creative optimization. Manual processes are time‑consuming, error‑prone, and do not scale to the thousands of interactions required for modern digital campaigns.
Solution
Gentic provides a unified data layer combined with pay‑per‑use AI agents that can read, write, and act on catalog, customer, and content information under human oversight. The platform connects to existing systems via connectors, enabling autonomous execution of tasks like creator identification, outreach, usage‑rights contracting, TikTok video scoring, and ad‑creative ranking. Each agent operates at scale, processing tens of thousands of videos or contracts monthly and generating hundreds of ad variations without additional staffing. Brands retain control through oversight tools that let users review and approve actions before they are finalized, ensuring compliance and brand alignment.
Target Audience
Primary customers are direct‑to‑consumer brands and e‑commerce teams that need to scale influencer marketing, social video evaluation, and ad‑creative production while maintaining data consistency and oversight.
Features
- Centralized data layer that synchronizes product catalogs, customer profiles, and media assets for consistent AI access
- Pay‑per‑use AI agents for influencer seeding, TikTok video scoring, ad‑creative preparation, and usage‑rights contract automation
- Autonomous creator outreach with personalized emails, reply handling, and product shipping coordination
- High‑throughput video analysis scoring over 50,000 creator videos per month using brand DNA matching
- Media vectorization and frame‑by‑frame scoring to generate and rank hundreds of ad variations automatically
- Automated usage‑rights workflow that discovers contacts, sends agreements, tracks responses, and manages e‑signatures for thousands of creators monthly
- Seamless connectors to existing e‑commerce, CRM, and DAM systems for real‑time data integration