Geniee, Inc. offers an integrated marketing technology platform that combines programmatic supply‑side and demand‑side services, a retail media solution, and a suite of SaaS tools for sales, CRM, marketing automation, chat, search, and data management. The unified platform provides real‑time ad inventory access, cross‑channel campaign execution, and centralized analytics, helping advertisers and publishers reduce operational complexity, lower costs, and improve campaign ROI across online and offline media.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and publishers struggle to manage fragmented advertising channels, data silos, and high operational costs, which hampers efficient campaign planning, performance optimization, and revenue generation.
Solution
Geniee provides an integrated marketing technology suite that combines supply‑side and demand‑side platforms, a retail media platform, and a suite of SaaS tools for sales, CRM, marketing automation, chat, search, and data management. The unified platform enables real‑time ad inventory access, cross‑channel campaign execution, and centralized data analytics, reducing the need for multiple vendors and manual integrations. Built on proprietary ad‑tech and AI algorithms, Geniee optimizes bidding, targeting, and reporting to improve cost efficiency and campaign ROI while supporting both online and offline (DOOH) media.
Target Audience
Primary customers are advertisers, media agencies, and publishers seeking a single platform for programmatic buying and selling, as well as e‑commerce and retail operators looking to monetize their sites through retail media.
Features
- GENIEE SSP: large‑scale supply‑side platform with header bidding, PMP, and Google Ad Manager integration for maximum publisher revenue.
- GENIEE DSP: demand‑side platform leveraging over 5,000 media sources and AI‑driven bid optimization for low‑cost, high‑quality audience acquisition.
- GENIEE DOOH: digital‑out‑of‑home solution that combines targeting, area‑based planning, and post‑exposure analytics (Wi‑Fi/GPS) for measurable offline impact.
- GENIEE RMP: retail media platform that turns e‑commerce sites into ad inventory, enabling first‑party data‑driven targeting and brand‑advertiser campaigns.
- SaaS suite (SFA/CRM, MA, CHAT, SEARCH, CDP, ANALYTICS): end‑to‑end tools for lead management, automated nurturing, customer support, site search, data unification, and performance dashboards.
- Lumora cross‑media platform: integrates DOOH, web, and CTV delivery with unified measurement of frequency, reach overlap, and brand lift.
- OEM and API capabilities: allow partners to embed Geniee’s SSP/DSP technology into their own solutions.