The startup offers a browser and extensions platform that empowers users to manage their data privacy by blocking cookie banners and preventing social media tracking. Users earn points when they opt to share their data with advertisers, providing a tangible incentive for data sharing while maintaining control over their personal information.
Funding
$13M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Users are tracked online, and their data is collected and sold by numerous companies without their explicit consent or compensation. Existing methods for managing data privacy, such as cookie banners, are often intrusive and ineffective.
Solution
Gener8 provides a suite of tools, including a browser, browser extension, and mobile app, that empower users to control and monetize their personal data. The platform blocks trackers and intrusive ads, while also giving users the option to earn points by sharing their data with advertisers in a transparent manner. Users can then redeem these points for gift cards, exclusive offers, or charitable donations. Gener8 offers a "Privacy Mode" for users who prefer a completely private browsing experience.
Target Audience
The primary target audience includes individuals concerned about their online privacy and those seeking to gain control over and potentially monetize their personal data.
Features
- Tracker blocking and ad blocking to enhance privacy and browsing speed
- "Rewards Mode" that allows users to earn points for browsing and sharing data
- Redemption of points for gift cards, exclusive offers, and charitable donations
- Gener8 Genie browser extension that automatically finds and applies promo codes while shopping online
- Mobile app to connect to and earn from data held by other apps
- Option for a completely private browsing experience with "Privacy Mode"
- Built on the Chromium project for world-class performance