GEL Proximity offers a single integration layer that connects eCommerce platforms to a network of over 500,000 European pick‑up‑and‑drop‑off (PUDO) locations and lockers. Its patented orchestrator software mediates between retailers, carrier TMS systems, and multi‑operator micro‑hub or locker hardware, providing a unified API/SDK, blockchain‑secured data exchange, and real‑time checkout options for delivery and returns, which improves conversion and reduces first‑attempt delivery failures while lowering logistics costs and emissions.
Funding
$482K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
eCommerce merchants and logistics operators often face fragmented last‑mile delivery options, high checkout abandonment, and costly failed delivery attempts because they must integrate multiple point‑of‑delivery (PUDO) networks and locker providers separately.
Solution
GEL Proximity provides a single integration layer that connects eCommerce platforms to a network of over 500,000 European PUDO locations and lockers. The platform’s orchestrator software mediates between retailers, carrier TMS systems, and heterogeneous micro‑hub or locker hardware, ensuring interoperability and secure data exchange via blockchain‑based protocols. By exposing a unified API/SDK, merchants can offer customers real‑time Out‑of‑Home delivery and return options directly in the checkout, improving conversion and reducing first‑attempt delivery failures. The system also includes an automated reverse‑logistics portal (easy Reverse) and supports both “storage” (self‑managed fleet) and “delivery” (full‑service) business models, enabling flexible cost structures and environmental benefits through consolidated deliveries.
Target Audience
Primary customers are eCommerce retailers and marketplaces seeking to enhance checkout conversion, as well as transporters and logistics operators that need a scalable, interoperable last‑mile solution.
Features
- Unified API and SDK (including plug‑and‑play modules for Shopify, Magento, etc.) that aggregate 500k+ PUDO points and lockers into a single checkout experience
- Orchestrator software acting as system integrator between carrier TMS, multi‑operator micro‑hubs/lockers, and retailer platforms, with patented European technology
- Blockchain‑based data protocols guaranteeing traceability, integrity, and secure sharing across all logistics partners
- Real‑time map UI for customers to select pickup/return locations, supporting click‑and‑collect and reverse logistics
- Automatic routing and label generation, with optional “labeling” mode that uses merchants’ own carrier contracts at per‑label cost
- Consolidated reporting and email notification engine, customizable with brand assets and SMTP integration
- Support for both “Storage” (merchant‑owned fleet) and “Delivery” (pre‑negotiated carrier rates) plans, with flexible insurance options
- 24/7 technical support and a marketplace for easy module deployment