GivingDNA is a donor insight platform that provides nonprofits with advanced analytics, data visualization, and wealth screening to prioritize and personalize outreach across mid‑level, major, and sustainer programs. By analyzing donor data to surface opportunity signals, it helps fundraisers identify upgrade, sustain, or re‑engagement prospects and guides teams on the next best actions, enabling more targeted campaigns and reduced donor lapse risk.
Funding
Funding not disclosed
Founders
Product
Problem
Nonprofit fundraisers often struggle to identify which donors are most likely to upgrade, sustain, or re‑engage, leading to inefficient outreach, missed revenue opportunities, and higher donor lapse rates.
Solution
GivingDNA is AGP’s proprietary analytics and wealth‑screening engine that transforms donor data into actionable insights. By integrating demographic, behavioral, and channel preference information, the platform surfaces upgrade, sustain, and re‑engagement signals and ranks donors by opportunity potential. These insights are presented through interactive visualizations that guide fundraisers on when and how to engage each prospect. When combined with AGP’s strategy and execution services, the insights are operationalized into coordinated campaigns, enabling more focused outreach, stronger donor relationships, and sustainable revenue growth across mid‑level, major, and sustainer programs.
Target Audience
Primary customers are nonprofit development teams, major‑gift officers, and fundraising consultants seeking data‑driven donor segmentation and outreach optimization.
Features
- Advanced donor analytics that combine demographics, giving history, and channel preferences to generate opportunity scores
- Wealth‑screening models that identify high‑potential prospects for major gifts and sustained giving
- Interactive data visualizations highlighting upgrade, sustain, and re‑engagement signals
- Prioritization dashboards that recommend next‑best actions for fundraisers and gift officers
- Integration workflow that feeds insights into AGP’s campaign planning, creative, and media execution