Gastrograph
NIQ BASES AI Product Developer is a sensory analytics platform that helps R&D and product development teams create, screen, and optimize food and beverage formulations using AI-driven predictions. Drawing on databases of over 21,000 in-market products and 500,000+ consumer reviews across 40 countries, the platform enables companies to cut research time by 65% and reach market up to six months faster than traditional consumer research methods.
- Artificial Intelligence
- Food Technology
- Software Only
Funding
Funding not disclosed
- globalbrains.com (opens in a new tab)investor website
- hyperplane.vc (opens in a new tab)investor website
Founders
Product
Problem
Consumer product companies face lengthy and expensive research cycles when developing new formulations, often requiring multiple physical prototypes and extensive consumer testing. This traditional approach delays time-to-market, increases development costs, and makes it difficult to assess how products will perform across different countries and demographic segments before significant investment is made.
Solution
NIQ BASES AI Product Developer provides an AI-driven sensory panel that profiles and predicts consumer liking of product formulations before physical prototypes are created. The platform leverages over 110 AI models built on databases of more than 21,000 in-market products and over 500,000 consumer reviews spanning 40 countries, delivering liking predictions, optimization strategies, and cultural insights. Users set parameters for target countries, categories, and demographics, and the system generates optimization recommendations rationalized by sensory scientists. This enables teams to benchmark products against competitors, screen prototypes, identify line extension opportunities, and adapt formulations for new regions—all while reducing research time by up to 65% and accelerating market entry by six months.
Target Audience
Primary customers are technical insights, research & development, and sensory science teams at consumer packaged goods companies in food and beverage sectors seeking faster, lower-cost formulation development and global market expansion.
Features
- Predictive formulation modeling using 110+ internal AI algorithms and sensory databases of 21,000+ products and 500,000+ consumer reviews
- Country-specific and demographic-customized liking predictions with cultural difference analysis
- Multi-use case support including benchmarking, prototype screening, optimization, line extensions, lift & shift, and de novo formulation creation
- AI-generated optimization recommendations with rationales from trained sensory scientists
- Validation support allowing clients to confirm AI predictions with their own sensory panels using NIQ-trained expertise
- Parameter-driven interface for configuring prediction categories, countries, and demographic filters