Ganax
Ganax is a creator marketing platform that connects influencers with brands through a campaign marketplace where creators choose which products to promote. The platform uses performance-based payments calculated from verified results, and includes AI-powered content review and free educational resources to help creators succeed.
- Artificial Intelligence
- Commerce & Shopping
- Creator / Creative Economy
- Software Only
Funding
Founders
Product
Problem
Traditional influencer marketing is often driven by brands or agencies selecting which creators to approach, leaving creators with little control over the products they promote. Payment structures frequently rely on negotiated flat fees or follower counts, which can undervalue creators with smaller but highly engaged audiences and create opaque, unfair compensation practices.
Solution
Ganax provides a marketplace where brands publish campaigns and creators choose which opportunities align with their audience and values. The platform calculates earnings based on verified performance metrics such as reach, views, engagement, audience sentiment, or attributable sales, rather than follower count alone. Creators upload content to GAI, the AI Content Monitoring System, which reviews videos against campaign requirements and provides clear feedback before publishing. Ganax also includes a free creator Academy with practical courses on storytelling, lighting, calls to action, and other skills directly tied to real campaign needs.
Target Audience
Primary users are content creators and influencers at various stages, from those building their first audience to full-time professionals, as well as brands seeking performance-based influencer partnerships.
Features
- Campaign marketplace where brands publish opportunities and creators select which to join
- Performance-based payment algorithm calculating earnings from verified results including reach, views, engagement, sentiment, and attributable sales
- GAI AI Content Monitoring System that checks videos against campaign requirements like hashtags, mentions, video length, and prohibited language before publishing
- CURP framework (Call to Action, Unique Selling Proposition, Reason to Believe, Price-Value Equation) guiding creators to make effective sponsored content
- Free creator Academy with short courses on storytelling, lighting, sound, calls to action, and content that sells
- Multiple campaign formats including Make Waves (awareness), Prove It (portfolio challenges), Win It (competitions), and Sell It (affiliate codes)