The startup has developed an in-game global advertising platform that integrates immersive ad placements within gaming and e-sports environments. This technology enables publishers and advertisers to effectively monetize ad spaces while enhancing player engagement and social interaction, leading to increased revenue generation.
Funding
$8.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods struggle to effectively reach and engage the gaming and e-sports audience due to ad blockers and the immersive nature of gameplay. Brands find it challenging to integrate into gaming environments in a way that feels natural and non-intrusive, while game developers seek new revenue streams without disrupting the player experience.
Solution
Gadsme provides an in-game advertising platform that allows brands to deliver their messages within gaming and e-sports environments in a non-intrusive manner. The platform integrates ads directly into the game world, such as on billboards or posters, creating a more immersive and realistic experience for players. This approach enables advertisers to reach their target audience effectively while providing game developers with a new way to monetize their games without negatively impacting player engagement or game retention. The platform also offers campaign control and real-time data analytics to ensure KPIs are achieved.
Target Audience
The primary customers are advertisers looking to reach the gaming and e-sports audience and game developers seeking to increase revenue through non-intrusive advertising.
Features
- Direct connection to programmatic demand-side platforms (DSPs) and advertisers for premium brand inventory
- Full control over waterfall and price floor strategies, with Deal-ID options for reserving specific inventory
- Ad frequency control and brand/category whitelisting and blacklisting for maximizing results
- Dynamic ad placement within games on billboards, posters, and other in-world objects
- Proprietary viewability technology to guarantee ad views and bypass ad blockers
- Real-time, transparent data analytics to measure campaign performance against key performance indicators (KPIs)
- Brand safety measures, including contextual analysis and content verification, to prevent ads from appearing in inappropriate contexts
- Easy-to-implement SDK that integrates with existing monetization SDKs with minimal impact on game performance