Fytted provides an AI-powered virtual try-on solution for e-commerce apparel shoppers. This technology enables users to accurately determine true-to-fit clothing sizes and personalized styling recommendations based on body shape and color palette analysis. The platform aims to reduce returns and enhance the online purchasing experience through precise digital fitting.
Funding
$750K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online apparel shoppers frequently encounter issues with fit and sizing, leading to high return rates for retailers and dissatisfaction for consumers. This disconnect between product representation and actual fit hinders efficient online purchasing decisions.
Solution
Fytted provides an AI-powered virtual fitting room and sizing recommendation engine designed to enhance the online apparel shopping experience. By analyzing over 50 precise body measurements captured via a smartphone, the platform offers accurate, true-to-fit size suggestions for a wide range of clothing items. Beyond sizing, Fytted also delivers personalized styling advice, including body shape and color palette analysis, to help users make more informed purchasing choices. This technology aims to reduce the friction associated with online apparel shopping by providing a more personalized and accurate fit prediction.
Target Audience
The primary target audience includes online apparel consumers seeking accurate sizing and personalized styling, as well as fashion retailers aiming to reduce return rates and improve customer engagement.
Features
- AI-driven body measurement analysis capturing over 50 distinct anthropometric data points from smartphone scans.
- Virtual fitting room simulation that visualizes apparel on a user's digital avatar for accurate fit assessment.
- Real-time size recommendations integrated with a database of over 600 fashion brands and their specific sizing charts.
- Personalized styling recommendations based on user's identified body shape and color season analysis.
- Browser extension for seamless integration with e-commerce websites, providing on-page size recommendations.
- Developer API for integrating Fytted's measurement and fitting technology into third-party applications and platforms.
- Retailer-focused solutions including enterprise plans with features like API access, custom branding, and advanced analytics.
- Data set of over 1 million annotated clothing items for AI model training and development.