FYPM provides the largest creator‑focused database of influencer brand deals, enabling creators to benchmark rates, spot unreliable brands, and curate ideal partnerships through tools like a collab wishlist and gift registry. The platform also offers annual industry research reports and a newsletter that deliver up‑to‑date pay insights to over 100,000 global creators.
Funding
Funding not disclosed
Founders
Product
Problem
Creators often lack reliable data on what brands actually pay for influencer collaborations, leading to underpricing, delayed payments, and difficulty identifying trustworthy partners.
Solution
FYPM aggregates over half a million data points from more than 100,000 global creators to provide a transparent, searchable database of influencer brand deals. The platform offers annual benchmarking reports, a deal‑discovery tool, and a wishlist feature that lets creators track preferred collaborations and spot brands with poor payment histories. By making real deal data publicly accessible, FYPM enables creators to set informed rates, avoid exploitative agreements, and negotiate with confidence. The service also includes consulting for brands seeking to design creator‑centric campaigns based on verified market rates.
Target Audience
Primary users are social media creators and influencers who want to benchmark rates and secure reliable brand deals, as well as brands and agencies looking to design equitable creator campaigns.
Features
- searchable database of influencer brand deals with pricing details and payment reliability indicators
- annual industry benchmarking reports covering pricing trends and sponsorship structures
- deal‑discovery tool that surfaces current offers and comparable deals across categories
- wishlist and gift‑registry feature for curating desired brand partnerships
- newsletter delivering regular insights, resources, and updates on creator compensation
- consulting services for brands to develop fair, creator‑focused campaign strategies