Live provides AI‑driven brand communications for global pharmaceutical companies, turning billions of real‑time healthcare professional signals into actionable clinical‑practice change. Their platform unifies insight, strategy, content, and channel delivery, enabling faster market preparation and launch execution while reducing agency costs by 30–40% compared to traditional benchmarks.
Funding
Funding not disclosed
Founders
Product
Problem
Pharmaceutical companies face high costs and inefficiencies in brand communication, especially as field forces shrink and healthcare professionals become harder to reach directly. Traditional agency models often lack real-time insight into HCP behavior, leading to slower adoption of new therapies and suboptimal launch outcomes.
Solution
Live offers an AI-native platform that transforms five billion real-time HCP signals into actionable brand strategies across the entire product lifecycle—from Phase III preparation through launch and ongoing management. The platform unifies insight, strategy, content creation, and channel execution within a single engine, enabling precise targeting of key segments and rapid adaptation to market dynamics. By automating data-driven decision making, Live delivers clinical‑practice change and measurable brand uplift while reducing costs by 30–40% compared with legacy agency approaches. The solution supports global pharma brands across therapeutic areas and geographies, ensuring consistent messaging and performance tracking in over 50 countries.
Target Audience
Live serves global pharmaceutical brand and marketing teams responsible for product launches, lifecycle management, and HCP engagement, particularly those seeking data‑driven, cost‑effective communication solutions.
Features
- Real-time aggregation of five billion HCP information‑seeking and interaction signals across global markets
- Seven proprietary modules that map competitor activity, stakeholder networks, and congress dynamics to identify white‑space opportunities
- Unified workflow engine that links insight, strategic planning, content generation, and channel deployment, providing end‑to‑end traceability of recommendations
- AI-driven audience segmentation and propensity modeling to prioritize high‑impact HCPs at launch and throughout the brand lifecycle
- Integrated performance analytics that tie communication actions to clinical‑practice change and brand uplift metrics
- Scalable deployment across 50+ countries, supporting both blockbuster and rare‑disease therapeutic areas