Furthr operates a payment-linked loyalty network that integrates cashback offers directly into customers' payment cards, enabling automatic savings during in-store and online transactions. By partnering with over 30 publishers and hundreds of brands, Furthr enhances customer loyalty while providing brands with actionable insights and streamlined partnership management.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional loyalty programs often require customers to actively manage points, track offers, and present loyalty cards, creating friction and leading to low engagement. Brands struggle to gain actionable insights from these programs, hindering their ability to optimize marketing spend and personalize customer experiences.
Solution
Furthr operates a payment-linked loyalty network that automatically integrates cashback offers directly into customers' existing payment cards. This allows customers to earn rewards seamlessly during in-store and online transactions without needing to manage separate loyalty accounts or present coupons. By partnering with a network of publishers, Furthr connects brands with a large customer base and provides them with detailed, auto-generated reports and actionable insights to measure ROI and optimize marketing campaigns. The platform streamlines partnership management and enhances customer loyalty by embedding rewards directly into the payment process.
Target Audience
Furthr's primary customers are brands seeking to enhance customer loyalty and gain actionable insights into customer behavior, as well as publishers looking to offer value-added rewards to their users.
Features
- Automatic cashback offers linked directly to customer payment cards
- Integration with over 30 publishers to reach a broad customer base
- Real-time transaction data capture for accurate reward tracking
- Custom, auto-generated reports providing actionable insights into customer behavior
- Streamlined partnership management tools for brands
- Cross-channel insights to optimize marketing spend
- Integrations with tools like Gmail, Dropbox, Zendesk, Intercom, Zapier, Google Sheets, Webflow, Slack, and Mailchimp