Function of Beauty offers personalized hair care products formulated based on a customer's unique hair profile and specific goals, utilizing a two-minute quiz to gather data on hair history and styling habits. Their products are designed to address issues such as hair damage and breakage, providing measurable benefits like 90% less breakage and improved hair strength.
Funding
$247.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LC+1Founders
Product
Problem
Consumers often struggle to find hair care products that effectively address their specific hair type, concerns, and goals due to the one-size-fits-all approach of traditional brands. This can lead to dissatisfaction, wasted money on ineffective products, and continued frustration with achieving desired hair results.
Solution
Function of Beauty offers personalized hair care solutions tailored to individual needs through a comprehensive online quiz that assesses hair type, structure, and specific goals. This data drives the creation of custom-formulated shampoos, conditioners, and other hair treatments designed to address concerns such as damage repair, frizz control, and scalp soothing. The brand emphasizes clean, vegan, and cruelty-free formulas, incorporating naturally-derived ingredients and advanced scientific research to deliver effective and personalized results. Customers can further customize their products by selecting colors and scents, creating a unique and tailored hair care experience.
Target Audience
Function of Beauty primarily targets consumers who are seeking personalized hair care solutions tailored to their unique hair types, concerns, and styling goals, and who value clean, vegan, and cruelty-free products.
Features
- Personalized hair care formulations based on a detailed online quiz assessing individual hair characteristics and goals
- Option to select up to five hair goals, such as curl definition, volumizing, shine, scalp soothing, and anti-frizz
- Customizable product color and scent options for a unique user experience
- "PRO" line featuring a patented Adaptive f3 Bonding Complex designed to repair broken bonds and revive damaged hair
- Add-in concentrates to enhance the effects of shampoos and masks, allowing for targeted solutions
- Formulas enriched with amino acids to strengthen hair, reduce breakage, and fight frizz
- Products are dermatologist-tested, vegan, cruelty-free, and certified clean at Sephora, excluding harsh chemicals like sulfates, phthalates, and parabens