fullthrottle.ai is an AdTech platform that transforms website visitors into identifiable households using first-party data and AI-driven analytics, enabling targeted marketing and precise sales attribution. This technology addresses the challenge of measuring ROI in a cookieless environment by providing real-time insights into customer journeys and transaction outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
The increasing restrictions on third-party cookies and mobile ad IDs make it difficult for brands, agencies, and media companies to accurately identify website visitors and measure the effectiveness of their online advertising campaigns. This leads to wasted ad spend and an inability to optimize marketing strategies based on real-time customer behavior.
Solution
Fullthrottle.ai offers an AdTech platform that transforms anonymous website visitors into identifiable households using first-party data and AI-driven analytics. The platform provides tools for audience generation, omnichannel activation, and attribution, enabling targeted marketing and precise sales attribution in a cookieless environment. By reconciling available data and understanding the customer journey across multiple devices, Fullthrottle.ai provides a 360-degree view of a shopper's identity and footprint. This allows businesses to own and independently retain audiences, enable their vendor ecosystem, and demonstrate sales attribution down to the household level.
Target Audience
The primary target audience includes brands, advertising agencies, media companies, and AdTech vendors seeking solutions for first-party data collection, audience identification, and cookieless advertising attribution.
Features
- First-party data collection and audience generation independent of cookies or mobile ad IDs
- Patented technology for identifying and mapping website visitors to households
- Immersive Household® technology for managed advertising with transparent, co-brandable real-time dashboards
- Audience Flume API services for ingesting first-party data and building a future-proof data lake
- SafeMatch™ Attribution for measuring the impact of marketing efforts on sales transactions
- AI Media Agent for optimizing media spend and campaign performance
- Real-time dashboards for monitoring campaign performance and ROI
- Integrations with various advertising channels, including display ads, SmartMail, Connected TV, FreeTV, and audio