FUL Foods produces a natural blue color extract, FUL® BLU, derived from spirulina phycocyanin for the food, beverage, and cosmetic industries. This patented extract offers superior heat and pH stability, making it a versatile, tasteless alternative to synthetic colorants. Beyond coloring, the ingredient provides functional benefits linked to antioxidant properties while utilizing a sustainable production process that captures CO2.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are seeking healthier and more sustainable alternatives to traditional soft drinks, which are often high in sugar, artificial ingredients, and have a significant environmental impact due to resource-intensive production methods. Many beverages lack essential nutrients and contribute to health concerns related to excessive sugar consumption.
Solution
FUL Foods offers a sparkling beverage, BLUwater, infused with sustainably grown blue spirulina, a microalgae known for its high concentration of antioxidants, vitamins, and minerals. This beverage provides a low-calorie, non-GMO alternative to conventional soft drinks, promoting hydration and supporting immune function. FUL Foods utilizes a closed-loop production system that converts CO2 into nutrients and oxygen, minimizing environmental impact and promoting a sustainable food system. The blue spirulina ingredient is processed to eliminate any unwanted flavors, resulting in a refreshing and subtly sweet taste.
Target Audience
The primary target audience includes health-conscious consumers seeking low-sugar, nutrient-rich beverage options and individuals interested in supporting sustainable and environmentally friendly products.
Features
- Infused with sustainably grown blue spirulina, a source of antioxidants, vitamins, and minerals
- Low-calorie and low to no sugar options, sweetened with allulose, a naturally occurring low-calorie sugar
- Vegan and non-GMO
- Closed-loop production system that recycles CO2 and minimizes water usage
- No arable land, fertilizers, or pesticides required for spirulina cultivation
- Available in various flavors, including Pink Grapefruit, White Peach, and Raspberry Yuzu