About Fueled

The startup offers a customer data platform that integrates eCommerce technologies with customer data systems to create a unified stream of customer event data. This enables brands to perform accurate attribution tracking and customer journey analysis, ultimately lowering acquisition costs and enhancing customer lifetime value.

```xml <problem> eCommerce brands often struggle with fragmented customer data across various marketing and sales tools, leading to inaccurate attribution, inefficient marketing spend, and a lack of personalized customer experiences. Siloed data prevents a unified view of the customer journey, hindering efforts to optimize customer lifetime value and reduce acquisition costs. </problem> <solution> Fueled provides a 1st-party data platform designed to unify customer data from across the eCommerce tech stack, enabling brands to operationalize their data for improved marketing and sales performance. The platform integrates with popular eCommerce platforms like Shopify and BigCommerce, as well as marketing automation and BI tools, to create a single source of truth for customer event data. By connecting these disparate systems, Fueled allows brands to perform accurate attribution tracking, unlock customer journey insights, and personalize customer engagement at scale. The platform's no-code integrations and concierge onboarding process ensure rapid deployment and time to value, empowering eCommerce teams to launch data-driven strategies and tactics quickly. </solution> <features> - No-code integrations with Shopify, BigCommerce, Klaviyo, Yotpo, Gorgias, and other eCommerce tools for real-time data collection - Data warehouse integration for complete control and flexibility over 1st-party data - Customer profile enrichment by combining data from multiple sources to create comprehensive customer views - Customer journey analytics to identify opportunities for increased engagement and churn reduction - Personalization capabilities to build tailored customer experiences across channels - Multi-touch attribution modeling to unify customer acquisition models - Server-side event tracking for Attentive to increase revenue from abandoned cart and browse campaigns - Integration with Faraday for AI-powered segmentation and improved ad campaign incrementality - Open-source data layer for BigCommerce </features> <target_audience> Fueled primarily targets eCommerce brands, particularly direct-to-consumer (DTC) companies, that are looking to improve their marketing ROI, personalize customer experiences, and gain a deeper understanding of their customer journeys. </target_audience> <revenue_model> Fueled offers Insights-As-A-Service starting at $1,279/month, with pricing based on data volume and collaboration time. </revenue_model> ```

What does Fueled do?

Where is Fueled located?

Fueled is based in Denver, United States.

When was Fueled founded?

Fueled was founded in 2020.

How much funding has Fueled raised?

Fueled has raised 200000.

Location

Denver, United States

Founded

2020

Funding

200000

Employees

10 employees

Major Investors

Antler

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Fueled

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Executive Summary

fueled.io 1K+

Crunchbase

Founded 2020 – Denver, United States

Funding

Estimated Funding

$100K+

Major Investors

Antler

Team (10+)

No team information available.

Company Description

Problem

eCommerce brands often struggle with fragmented customer data across various marketing and sales tools, leading to inaccurate attribution, inefficient marketing spend, and a lack of personalized customer experiences. Siloed data prevents a unified view of the customer journey, hindering efforts to optimize customer lifetime value and reduce acquisition costs.

Solution

Fueled provides a 1st-party data platform designed to unify customer data from across the eCommerce tech stack, enabling brands to operationalize their data for improved marketing and sales performance. The platform integrates with popular eCommerce platforms like Shopify and BigCommerce, as well as marketing automation and BI tools, to create a single source of truth for customer event data. By connecting these disparate systems, Fueled allows brands to perform accurate attribution tracking, unlock customer journey insights, and personalize customer engagement at scale. The platform's no-code integrations and concierge onboarding process ensure rapid deployment and time to value, empowering eCommerce teams to launch data-driven strategies and tactics quickly.

Features

No-code integrations with Shopify, BigCommerce, Klaviyo, Yotpo, Gorgias, and other eCommerce tools for real-time data collection

Data warehouse integration for complete control and flexibility over 1st-party data

Customer profile enrichment by combining data from multiple sources to create comprehensive customer views

Customer journey analytics to identify opportunities for increased engagement and churn reduction

Personalization capabilities to build tailored customer experiences across channels

Multi-touch attribution modeling to unify customer acquisition models

Server-side event tracking for Attentive to increase revenue from abandoned cart and browse campaigns

Integration with Faraday for AI-powered segmentation and improved ad campaign incrementality

Open-source data layer for BigCommerce

Target Audience

Fueled primarily targets eCommerce brands, particularly direct-to-consumer (DTC) companies, that are looking to improve their marketing ROI, personalize customer experiences, and gain a deeper understanding of their customer journeys.

Revenue Model

Fueled offers Insights-As-A-Service starting at $1,279/month, with pricing based on data volume and collaboration time.