Froots is a digital wealth‑management platform that builds and manages diversified multi‑asset portfolios for private investors using low‑cost ETFs and ETCs, tailored to each client’s goals and risk profile. The service offers fully transparent, real‑time portfolio monitoring via a mobile app and charges a capped fee of up to 1 % per year (incl. VAT) with no transaction or custody fees.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals lack the time, expertise, or access to professional investment services, leading them to either keep money idle in low‑yield accounts or attempt DIY trading, which often results in high fees, suboptimal returns, and opaque portfolio management.
Solution
froots offers a digital, independent wealth‑management service that creates and manages diversified multi‑asset portfolios on behalf of clients. Users define their investment goals and risk tolerance through an app or a personal consultation, after which froots constructs a tailored portfolio using ETFs and ETCs across equities, bonds, commodities and liquid alternatives. The platform employs a systematic, value‑oriented investment process that combines passive low‑cost index products with active tactical adjustments based on proprietary analytics. All portfolio activity, performance metrics and transaction history are displayed in real‑time within the app, providing full transparency and continuous client support. Fees are capped at 1 % per year (incl. VAT) plus underlying product costs, with discounts for larger balances and longer relationships.
Target Audience
The service targets private investors in Austria and neighboring markets who seek professional asset management without the high minimums of private banks, including busy professionals, retirees planning for long‑term wealth, and self‑employed individuals.
Features
- Independent, conflict‑free investment approach that never uses proprietary or commission‑based products
- Systematic, four‑step portfolio construction process (universe definition, class valuation, intra‑class weighting, product selection)
- Use of low‑cost ETFs/ETCs for broad diversification while applying active tilts based on valuation metrics
- Fully digital onboarding with optional personal consultation to capture individual goals and risk profile
- Real‑time portfolio monitoring, performance reporting and alerts via a mobile app
- Transparent fee structure (max 1 % p.a. incl. VAT) with no transaction or custody fees
- Flexible investment minimums (€1,500 lump sum or €150 monthly, lower for under‑27s) and ability to add funds at any time