The Lobby is a video shopping platform that connects brands and influencers through an invite-only community, allowing influencers to browse and request products directly from the brand's inventory. This streamlined collaboration eliminates the need for traditional negotiation and tracking, enabling efficient partnerships and content creation.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and influencers often struggle to find each other and manage collaborations efficiently, leading to time-consuming negotiations, disorganized tracking, and missed opportunities for content creation. Traditional methods rely on cold outreach, individual contracts, and manual spreadsheets, creating friction and hindering scalability.
Solution
The Lobby provides a curated video shopping platform that directly connects brands and influencers, streamlining product requests and content creation. The platform offers an invite-only community where influencers can browse a brand's inventory and request products, while brands can easily approve requests and manage partnerships. By standardizing terms and deliverables, The Lobby eliminates the need for lengthy negotiations and simplifies the collaboration process, enabling brands to scale their influencer marketing efforts and generate more content with less hassle.
Target Audience
The primary target audience includes brands seeking to scale influencer marketing and content creation, as well as influencers looking for streamlined access to products and brand partnerships.
Features
- Invite-only community of vetted brands and influencers across various micro-communities.
- Centralized "Closet" where brands list products available for collaboration.
- One-click product requests for influencers, simplifying the selection process.
- Automated order processing via a plugin that integrates with brand e-commerce stores.
- Standardized partnership terms and deliverables for simplified agreements.
- Centralized platform eliminates cold outreach, manual tracking, and individual contracts.