Frikly provides a live video‑call shopping experience that connects customers directly to its Experience Stores, allowing them to view and discuss laminate and mica products in real time. By streaming product selections over video, shoppers can see detailed options, receive personalized guidance from knowledgeable staff, and learn the culturally specific Indian names of each item, making the selection process feel like a one‑on‑one consultation.
Funding
Funding not disclosed
Founders
Product
Problem
Customers looking to purchase laminate, mica, and decorative wall panels often cannot inspect products in person, face limited product information, and must travel to physical stores, which makes selecting suitable designs time‑consuming and inconvenient.
Solution
Frikly operates a live video‑call shopping platform that connects shoppers with its Experience Stores. Through a real‑time video link, customers can view product samples up close, ask questions, and receive personalized design advice from knowledgeable staff. The platform presents each item with culturally relevant Indian names, helping users understand style and material attributes. Frikly also offers a broad catalog of laminates, mica, and wall panels, integrates order placement, and provides nationwide delivery, turning a traditionally offline purchase into a convenient digital experience.
Target Audience
Primary customers are homeowners, interior designers, and DIY renovators in India who need visual confirmation and expert guidance when selecting home‑decor materials.
Features
- Live video‑call interface that streams product samples from Experience Stores directly to the shopper’s device
- Real‑time assistance from trained design consultants who explain product details and cultural naming conventions
- Extensive digital catalog covering laminates, mica, decorative panels, and related finishes
- Integrated ordering workflow with multiple payment options and doorstep delivery across India
- Physical Experience Centers in Bangalore and Hyderabad for in‑person visits and product handling