Frid is a financial management platform that aggregates and categorizes users' financial data from various banks and credit cards, providing a comprehensive overview of their accounts and transactions. The app offers personalized budgeting tools and financial advice, addressing the widespread issue of financial stress among individuals by promoting better financial decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals struggle to maintain a clear overview of their finances due to fragmented account information across multiple banks and credit cards. This lack of a consolidated view makes budgeting difficult and can lead to poor financial decisions and increased financial stress.
Solution
Frid is a personal finance management platform that aggregates financial data from various banks and financial institutions, providing users with a unified view of their accounts and transactions. The platform automatically categorizes spending, facilitates budget creation, and offers personalized financial insights. By providing a comprehensive overview of income and expenses, Frid empowers users to make informed financial decisions, track their progress towards financial goals, and reduce financial anxiety. The app also provides access to resources from consumer protection agencies to help users find the best deals on financial products.
Target Audience
Frid targets individuals and families who want to gain better control over their finances, simplify budgeting, and make more informed financial decisions, regardless of their current financial situation or prior financial knowledge. The platform also offers financial wellness services to businesses for their employees.
Features
- Aggregates account information from multiple banks and financial institutions into a single dashboard.
- Automatically categorizes transactions to provide insights into spending habits.
- Enables users to create and manage personalized budgets.
- Offers personalized financial tips and reminders.
- Provides comparisons of user spending habits against average spending in similar categories.
- Identifies recurring expenses to help users identify potential savings opportunities.
- Securely stores user data with bank-level security and BankID login.
- Offers a family finance feature to connect accounts with a partner.