Freway offers an AI‑powered checkout agent, Janine, that integrates natively with platforms like Shopify to detect buyer intent pauses and provide real‑time, context‑aware assistance within the checkout page. By leveraging a shared network of proven objection‑handling patterns, the agent resolves questions about shipping, returns, and payment issues, reducing cart abandonment and increasing completed transactions. Merchants benefit from instant analytics on friction points and a performance‑based pricing model that includes a monthly fee plus a revenue commission.
Funding
Funding not disclosed
Founders
Product
Problem
Online checkout processes often become silent points of friction, leading to abandoned carts, payment failures, and lost sales when buyers encounter unanswered questions or obstacles. Merchants lack real‑time assistance that can detect buyer intent and resolve objections without requiring a separate support channel.
Solution
Freway provides an AI‑powered checkout agent, Janine, that integrates directly into existing e‑commerce platforms such as Shopify without rebuilding the checkout flow. The agent monitors buyer behavior to detect intent pauses, then delivers instant, context‑aware answers to questions about shipping, returns, or payment issues within the checkout page. By leveraging a shared network of closing patterns, Janine can suggest proven resolutions and alternative payment methods, adapting in real time to each shopper’s needs. The system captures and analyzes checkout conversations to continuously improve response quality and provides merchants with analytics on friction points and conversion lifts. Freway’s pricing aligns with performance, charging a flat monthly fee plus a commission on the revenue it helps close.
Target Audience
Freway targets e‑commerce merchants, particularly Shopify store owners and brands seeking to increase checkout completion rates and reduce cart abandonment.
Features
- Real‑time intent detection that identifies buyer pauses and friction points during checkout
- In‑checkout AI chat with average 2.4 s response time, handling returns, shipping, and payment queries
- Adaptive payment assistance that offers alternative methods when a card is declined, closing 31 % of declined transactions
- Cross‑store one‑click checkout using shared buyer data, accelerating checkout speed by 60 %
- Shared closing pattern library that applies proven objection‑handling responses from the Freway network
- Dashboard with analytics on drop‑offs, conversion rates, and revenue impact
- Native Shopify integration with <5 min setup, no checkout rebuild required