Fresh Tri provides a digital platform focused on achieving lasting health through behavior change, utilizing brain science principles. The core offering is the Iterative Mindset Method, a practice-and-tweak approach designed for sustainable habit formation across diet, movement, stress management, and positive thinking. This solution is available to both individuals seeking personal wellness and organizations looking to support employee health.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals struggle to adopt and maintain healthy habits due to feelings of failure and the overwhelming nature of lifestyle changes. Traditional approaches often rely on willpower and strict routines, which can be unsustainable and lead to discouragement. This can result in a cycle of trying and quitting, hindering long-term well-being.
Solution
Fresh Tri offers a science-backed platform that helps individuals build lasting healthy habits through an "Iterative Mindset Method." This approach focuses on practice and iteration, encouraging users to test-drive evidence-based habits and adjust them to fit their lives. By understanding the brain's "habenula," which can act as a motivation kill switch, Fresh Tri helps users avoid feelings of failure and stay engaged in the process of behavior change. The platform empowers users to iterate their way to better health by removing the guesswork and promoting a positive, adaptable approach.
Target Audience
Fresh Tri targets individuals seeking to improve their health and well-being through sustainable habit change, as well as organizations looking to promote employee wellness.
Features
- Iterative Mindset Method: A practice-and-tweak approach to mindset training and habit formation.
- Habenula Mitigation: Techniques to avoid "habenula hits" that can derail motivation.
- Personalized Recommendations: Tailored suggestions for healthy habits based on individual needs and preferences.
- Progress Tracking: Tools to monitor progress and identify areas for iteration.
- Mindset Training: Educational resources and exercises to cultivate a growth-oriented mindset.
- Community Support: Opportunities to connect with other users for encouragement and shared learning.
- Habit Test-Driving: Encourages users to experiment with different habits to find what works best for them.